How you join.
Loaf is the platform that helps athletes run their own experiences. So if you want a difficult week with an awesome athlete, apply for a place on their team. If you're an athlete with a community, you run the experience; we handle applications, logistics, and safety. It's your experience, your journey and your community.
There's a short call, because the wrong person on a mountain ruins it for everyone. We'd rather tell you now than at 3,000 metres.
An athlete you follow sends you here — to their page, or a specific trip. About sixty seconds: name, email, and a few qualifying questions.
We make sure the trip is right for you, and you for the team. We'd rather tell you now than at 3,000 metres.
A deposit holds your place. That's when you join the team and become a Loaf member.
Your team space opens: meet the people you'll go with, follow a training plan, get the kit list sorted. Then the trip — difficult on purpose, every plan sorted. Afterward you're a member for good, with early access to that athlete's next adventures.
Good questions
What is Loaf?
Loaf is a platform that helps world-class athletes run small-group expeditions their audience can join. Each trip is designed and led by the athlete whose name is on it — they are on the ground with you, not a hired guide standing in. Loaf handles team selection, logistics, insurance, transfers, and safety so the athlete can lead and you can focus on the difficult part.
Who is Loaf for?
Two audiences. Participants: people who want a week tough enough to change how they see themselves, led by an athlete they already trust — runners, skiers, climbers, cyclists, and more. Athletes: pros and outdoor leaders with an audience who want to run their own expeditions instead of being the hired face on someone else's trip. If you're looking for an easy holiday or a coaching camp, Loaf isn't that.
How is this different from a guided tour?
A tour is open to anyone who pays, led by a professional guide, and built around the average. A Loaf experience is selective, small-group, difficult on purpose, and run by the athlete whose name is on it. The athlete sets the standard and is there every day: on the trail, in the hut, for the difficult parts. Loaf handles the plans before you arrive; the only thing left is the difficult part. That bit's yours.
How do I join a trip?
Find an athlete or a live expedition on the site. Tell us a little about yourself — name, email, a few qualifying questions. If it looks like a fit, you'll have a short call to make sure the trip is right for you and you for the team. After that, a deposit holds your place and you join the team. You'll get a team space to meet the people you're going with, follow a training plan, and get the kit list sorted before departure.
How much does it cost?
Every expedition is different, and the team is picked — not sold off a shelf. After a short call, you'll pay a deposit to join the team. Full trip cost and payment plan are shared on that call, once we know the trip is right for you. We don't put dollar figures on the website; we'd rather tell you now than surprise you later.
How do athletes work with Loaf?
You bring your community and your standard. Loaf is the platform behind your experience: we handle team selection, insurance, transfers, admin, and give you a storefront page and studio to manage your trip. You lead on the ground — we carry everything that isn't the difficult part. Get in touch through the athlete supply door; if it's a fit, a real person gets back to you.
How is this different from a training camp?
A training camp is coaching for a fee — your improvement is the product. A Loaf experience is an expedition you go on together: the achievement is the product. You may get fitter, but the point is the week. The athlete is your team leader on the route, not your coach in a clinic.
What is an experience athletes own?
An experience athletes own is a small-group expedition designed and run by a world-class athlete — not a tour with their face on the brochure. The group is picked for attitude and fitness, and the athlete is there in person. Read the full comparison on our experiences athletes own page.